Activate by Embrace Kids

Activate by Embrace Kids is a game plan for overcoming body image barriers in sport.

The Activate resources are designed to provide simple, practical advice to help you build better body image in your club or studio. By making sporting environments more supportive, welcoming and inclusive for young people, they are more likely to keep playing the sport they love for longer.

These resources are for all people involved in sport and physical environments, from parents and volunteers to club officials and coaches. 

Why Activate by Embrace Kids?

Improve player wellbeing

Let’s work together to end the epidemic of body hate and negativity, so young people can learn to move, nourish, respect and appreciate their bodies.



Foster a supportive culture

Simple actions can help to change the culture at your club to make sports and physical activity more welcoming and positive for
everyone involved.



Keep young people in sport

Young people are more likely to keep participating in sport and physical activity when they feel safe, supported, accepted and valued.

Check out all of our Activate resources